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SAMBA.TV
Top Users Adoption Gap
CLAUDE ENTERPRISE · Q1 2026 Snapshot

Adoption Gap — Who's Not Using Claude

The 62 ghosts and the cohort that tried once and stopped.
SOURCE Anthropic Enterprise Analytics WINDOW Jan 1 – May 1, 2026 SCOPE 332 employees · 336 seats
Never Used Claude
62
of 332 directory employees
Tried Once, Stalled
16
<5 active days, no code
Weekly+ Active
233
14+ active days · 70% of directory
Lowest-Adoption Dept
60%
Content ID

Adoption Funnel

Where the 332-person directory drops off — from any usage to true engagement.
Directory
332
100%All Samba employees
Active
284
86%Used Claude in Q1
Engaged
265
80%5+ active days
Power
105
32%Composite > 100

Lowest-Adoption Departments

Teams (5+ headcount) where the most people aren't on Claude.
Content ID3 of 5 on Claude
60%
Agency Solutions, UK11 of 14 on Claude
79%
Account Management4 of 5 on Claude
80%
Finance12 of 15 on Claude
80%
Agency Solutions14 of 17 on Claude
82%
Core Products5 of 6 on Claude
83%
Data Technology30 of 36 on Claude
83%
Product Management5 of 6 on Claude
83%
Executive7 of 8 on Claude
88%
Human Resources7 of 8 on Claude
88%

Where the Gap Sits

62 employees never touched Claude. Concentrated in these teams.
Unknown35 never on Claude
35employees
Data Technology6 never on Claude
6employees
Agency Solutions, UK3 never on Claude
3employees
Agency Solutions3 never on Claude
3employees
Finance3 never on Claude
3employees
Content ID2 never on Claude
2employees
Adoption Gap Summary % of active users with zero usage on each surface

Where Engagement Drops Off

Of the 284 users who touched Claude, how many never used each surface. Higher = bigger gap to close.
MessagesChat messages sent9 / 284
3.2%
ConversationsDistinct conversations9 / 284
3.2%
Code SessionsClaude Code CLI115 / 284
40.5%
Lines of CodeCode lines146 / 284
51.4%
Cowork SessionsAgent-mode157 / 284
55.3%
Connector UsesConnector invocations36 / 284
12.7%
Skill-DaysDistinct skills/day65 / 284
22.9%
Projects CreatedKBs authored165 / 284
58.1%
Projects EngagedProjects worked in135 / 284
47.5%
ArtifactsCanvases/code/docs105 / 284
37.0%
Spend (USD)Net spend Jan-Mar24 / 284
8.5%
Per-Surface Bottom 10 Users who tried it — but barely

Messages

Chat messages — bottom 10 of users who tried it
1Łukasz MichałekCapture & Harvest1
2Pedro SilvaIdentity & Audience1
3Conor O'SheaAgency Solutions1
4I-Chun HsiaoTV Platform1
5Krislyn AsagraFinance1
6Abdulmalak AlbeikIdentity & Audience2
7Saira Syed-JanecekHuman Resources2
8Frank SueltmannAgency Solutions2
9Marianna Coppini2
10NienKun YehTV Platform2

Conversations

Conversations started — bottom 10
1Łukasz MichałekCapture & Harvest1
2Pedro SilvaIdentity & Audience1
3Vishal Sankaranarayanan1
4Saira Syed-JanecekHuman Resources1
5Conor O'SheaAgency Solutions1
6Jordan Lowe1
7Frank SueltmannAgency Solutions1
8I-Chun HsiaoTV Platform1
9Marianna Coppini1
10Kai-Jie LoTV Platform1

Code Sessions

Code sessions — bottom 10
1Andrea CassioliCore Products1
2George PappachenExecutive1
3Alyson SpragueMeasurement Science (S&M)1
4Jace WilliamsProgrammatic Consulting1
5Diogo Soares GomesData Technology1
6Kelley HollyUnknown3
7Luís Miguel RomanoData Technology3
8Rebecca CalejoMarketing3
9Henry KimFinance3
10Lewis AbbeyProduct Management3

Lines of Code

Code lines — bottom 10
1Joao PereiraData Technology5
2Manikandan KumarBusiness Development23
3Chris ReichertProgrammatic Consulting50
4Sumukh ShankarMeasurement Science (S&M)106
5Nathan KonopinskiContent ID116
6Maya Abo DominguezData Technology124
7Marco BarbosaData Technology129
8Marta KlajnerokData Science180
9Anvesh TummalaData Technology182
10Alexandre Duarte RodaIdentity & Audience205

Cowork Sessions

Cowork sessions — bottom 10
1Tzu-Wei LiuTV Platform1
2Rebecca CalejoMarketing1
3Alex KirkTalent Acquisition1
4Tomasz ŻukowskiData Technology1
5Parsa RahimiData Technology1
6Andrea CassioliCore Products1
7Krzysztof BaranskiContent ID1
8Yuri HongMarketing1
9Matthew DalyCommercial Partnerships, Client Succes1
10Frank SueltmannAgency Solutions1

Connector Uses

Connector calls — bottom 10
1Tzu-Wei LiuTV Platform1
2David DennyAgency Solutions, UK1
3Max RoycroftCapture & Harvest1
4Litin LeeTV Platform1
5Vanessa LeeBusiness Development1
6Riccardo PiampianiUnknown1
7Anisa ShahidianData Science1
8NienKun YehTV Platform1
9Kiana RajabalizadeganSales Operations (S&M)2
10Walter ChenCommercial Partnerships, Brands & Agen2

Skill-Days

Skill-days — bottom 10
1Bob van ToornData Technology1
2Luís Miguel RomanoData Technology1
3Alex KirkTalent Acquisition1
4Henry KimFinance1
5Krzysztof BaranskiContent ID1
6Nelly LayCommercial Partnerships, Australia1
7Antoni GrzymałaInfra1
8Piotr OstrowskiInfra1
9Michael GofmanAgency Solutions1
10Michael SandorAgency Solutions1

Projects Created

Projects created — bottom 10
1Kiana RajabalizadeganSales Operations (S&M)1
2Hiba HammadaIdentity & Audience1
3Andrew BeamesCommercial Partnerships, Europe1
4Grace RoemerProgrammatic Consulting1
5Rose BarryAgency Solutions, UK1
6Pedro SilvaIdentity & Audience1
7Lena KincaidProgrammatic Consulting1
8Wojciech DziaduraTalent Acquisition1
9Shannon HurlstonMeasurement Science (S&M)1
10Dominik CholewskiData Technology1

Projects Engaged

Projects engaged — bottom 10
1Diana RotellaSales Operations (S&M)1
2Sheera Van-StratenHuman Resources1
3Kelley HollyUnknown1
4Katarina MilosevicSales Operations (S&M)1
5Nelly LayCommercial Partnerships, Australia1
6Hugo AltmanAgency Solutions, UK1
7João AlvesIdentity & Audience1
8Marthe NyborgAgency Solutions1
9Landis CurrentMeasurement Science (S&M)1
10Piotr KostrzeńskiCore Application Platform1

Artifacts

Artifacts — bottom 10
1Eliasz KubalaCapture & Harvest1
2Sid DaniAI Task Force1
3David DennyAgency Solutions, UK1
4Nithin SrivatsaMeasurement Science (S&M)1
5Kelly BarrettResearch & Development Executive1
6Abdulmalak AlbeikIdentity & Audience1
7Ramzi NasrCore Application Platform1
8Tomasz ŻukowskiData Technology1
9Neil SinghLegal1
10Nelly LayCommercial Partnerships, Australia1

Spend (USD)

Spend — bottom 10 (Jan-Mar)
1Eric NgMeasurement Operations$0
2Conor O'SheaAgency Solutions$0
3Krislyn AsagraFinance$0
4Apoorva GovindResearch & Development Executive$0
5Samuel AltmanCommercial Partnerships, Pub & Platfor$0
6May Thu KhaHuman Resources$0
7Lia Gabai$0
8Neil SinghLegal$1
9Henry KimFinance$1
10Maya Abo DominguezData Technology$1
CLAUDE @ SAMBA · Internal · Q1 2026 · Generated 2026-05-04
Samba TV Internal · Published via samba-publish
For Samba TV employees only · Do not share externally · Contains internal information